Bitcoin was never expensive. That kind of thinking is just people who don't understand that they can buy Bitcoin in fractional amounts - it's cheaper and more affordable for everyone. Don't get hung up on the current price of Bitcoin which is $97k USD. If people keep thinking that it's too late and they won't be able to afford it anymore because the price is already expensive, then they will be stuck there and will never buy Bitcoin because their mind tells them that it's already expensive. Change your mindset, because Bitcoin was never expensive and it's very affordable for everyone.
Those who think that it's too late to buy bitcoin at the moment or bitcoin is too expensive at the moment can see current market value of bitcoin, i.e. 97k$ and less then 30 days ago price of bitcoin was 109k$. So it means price has come down at the moment. The one who is new to bitcoin can see this scenario and this can help him in developing confidence in bitcoin long term investment.
Moreover now we have previous data of bitcoin available that tells the ups and downs of market. That's another way the new comer can develop his confidence in Bitcoin by looking at historical data of bitcoin.
If someone is interested in bitcoin then surely he can find ways to get started.