I think thier future depend on thier future development, most of them are top to earn and after the season of tapping you will get the tokens depending on you're points, it is a clear marketing strategy and the one who benefit the most is the owner not the tapper, they will earn from social media account and they earn popularity.
If the token has been released to the market without any protection, the recovery is likely to be slow. The role of the community in buying and supporting a project is also quite large and this is regardless of who the big team is in the project. If they are able to give something to the community in the form of events and bonuses if the holder holds, I think this will attract attention so that many will come to buy.