The people who keep saying that it's already "too late" to buy Bitcoin are those same people who buy and hold shitcoins cycle after cycle and they HOPE that what they're holding will have the same long term price movement as Bitcoin, WHICH many of them won't because they're actual shitcoins.
There are also those other "investors" that want to make their millions in one mere cycle, and they use all of their life savings to those shitcoins that are "over-performing" against Bitcoin. Merely less than 10% of them actually make their million and they are usually the Cabal of those shitcoins.
¯\_(ツ)_/¯
And those who invest in this type of shitcoin instead of Bitcoin will end up losing more. Because most shitcoins are destroyed in the long run, and those who hold this type of shitcoin lose all their holdings.
Those who hold other shitcoins and think that this will make them more profitable than Bitcoin are always wrong. And they will never achieve the success of Bitcoin through any other investment. Rather, they will face more losses over time.