We are planning for the long run campaign,but we will decide based on the impact of this campaign
Dont forget to follow up your campaign with various offers because players want to play in a casino not only because they saw the advertisement.
Advertisement is just a start for them to know your casino, once they know then they will look into what offers your provided in your casino.
Long campaign is good but it will be wasting of money if it is not followed by good offers for your potential players.
So if you want to see a good impact, signature campaign alone will never be enough as you may feel a bit disappointed if you get lower traffic than what you expect.
Maybe you get many visitors but the point is how many people come to be your players from those visitors, isn't it?
That one is needed especially that lots of people seeking for good offers from the casino so better they try to have something to attract people to gamble on their casino. They are new and must impressed people to lure them on their platform since running a signature campaign is not enough and they need to exert lots of efforts to offer good bonuses also many giveaways so that they can increase more their engagement also their exposure not only in this forum but also on other social media sites.
We've seen a lot of casino fall down for not performing good and rely on short term campaigns so they better learn from those mistake then create something that can make people excited when deciding to play in their casino.