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You can’t force people to like bitcoin or join Bitcoin without them accepting and believing in what they want to put their money into. At this point, the sensitization of bitcoin doesn’t need to be so important from the people again, Bitcoin is already marketing itself and those that finds potential in it are already joining, so those left out are not just interested just like the example of your lecturer you gave.
I wouldn't even recommend it at this time. When Bitcoin was at $500 to $1k, probably. but now? No no. Most people have heard about Bitcoin at this point but have since chosen not to indulge. For such people, if you force them and it doesn't go according to plan then you've dug a hole for yourself.
If they reach out out of their curiosity to learn more and educate themselves, then by all means.