Definitely! Once it gets listed on Binance, people will automatically start trading it. With all the hype around meme coins, the biggest winner here is Binance as they keep making money from trading fees. More volume means more fees, so they don’t really care if a lot of traders end up losing on meme coins.
I don't really think it's truly a win, aside from the fact that they got massive increase in volume but people also asking their credibility in various platform, even more so when they listed coin that suddenly dumps so deep.
but then again we're talking about a profit seeking exchange, listing meme coin with massive volume reaching billions in just less than 24h could easily increase their metric, so it's understandable that they might dismiss the reputation damage for such increase.
but since currently meme coin hype subsided anyway, I've seen less and less meme coin getting listed.
Binance has built a strong reputation, which is why, if I’m not mistaken, they still handle the highest trading volume among exchanges. Listing meme coins shouldn’t really be an issue because, from the start, plenty of altcoins have pumped after getting listed on Binance, only to die off later.
In the high-risk world of investing, it’s up to traders to do their own research (DYOR) before jumping into the market. They also need to understand the limitations that come with evaluating coins before they even get listed.