What's happening in that thread is the same as what's happening in the pushup one, or the Buy Buy Buy or Sell Sell Sell?

Let's look at a random example:



People who would struggle to earn merits elsewhere manage to get them in those threads by saying they've done lots of push-ups and it's changed their lives, or by over-quoting in the other two threads, responding with generic messages. If those messages have bullish content or some other type (which they quickly learn), they earn merits.