Why is every one saying or assuming that 67 was not profitable??
With a slower cracking tool, keys/s wise, and at public rental costs, one could have solved 67 in 67 days, burning up $369k. Bitcoin price fluctuates, but when Bram entered the competition, it was hoovering up or below $100k; so the prize would have been valued at $670k. $670k - $369k in 67 days is one helluva ROI, I don't care who you are.
Now, this is not taking into consideration that Bram had a faster Keys/s program nor that he could have lined up agreements with GPU farms, which is not hard to believe or understand.
If I rent my rigs on Vast; I make .20 cents an hour. Of that, Vast takes almost 35-40%. So why wouldn't I rent to a private person for .15 - .16 cents an hour, and make more than I do via Vast? Or I could be mining some alt coin with my GPUs and get approached to lease them for guaranteed, paid up front, $. If the amount being offered is close to or more than what I make mining, why wouldn't I?
So if he had a faster program and negotiated lower rental fees, his profit would be even more.