In many industries and fields, speaking the truth isn't well-received because lies align with the beliefs of the masses and serve the interests of those in power.
It is True that lies are really dominating in the society, people don't love telling the truth and that's because the society wants to hear want will make them happy and not the truth, some companies today may ask there marketing unit to go and market there product and come back and tell them the response of people in the society about there product, they will go and market the product however those marketing unit may not report the truth to the company they may report what they feel will make the company happy, because in some companies the more good report you bring the more you may likely be promoted, so good report that makes them happy will benefit workers more than telling the truth that will make them unhappy and this is one of the reasons why truth is fading away in the society, a company or industry that values honestly always grow because it is always easier to identify any problem in that company very fast, some companies today went bankrupt because of lies not being honest, there are people in the society who still value truth more than anything even money and there are people who stands for the truth no matter what, it is our responsibility to always make honestly important in the society we find ourselves.