The prizes are really good. While I don't think I'll use the headphone I'd be more than happy to upgrade my laptop or phone to a Mac/iPhone. With how expensive Apple products in my country are, winning this event is probably cheaper even though the competition is tight. Certainly worth trying if someone can spend the time and effort to do so.
Apple products are luxury items with many people in many countries with low income. Honestly I have never used any product from Apple, because their costs are too higher than products from other brands.
I saw my relatives used Apple products and I feel they have very good durability and very long lifespans that are far longer than products from other brands with cheaper costs. It's impressive with me and perhaps I will try to have a Macbook air in future as it serves for working more than an Iphone or Ipad that is not necessary with me.