They also offer high rates on limited spots while they can just just hire average user for starters to have more reach using that same budget compared to their initial attempt on the campaign.
So you think the target should be show more signatures on the forum with low budget but hire more users. I don't think it is a good idea. Basically, it's about the quality vs the quantity and i think in the long run, the quality matters.
However, it is not any of concern if they pause the campaign. They can re-evaluate and also sometimes the new casino do not gain more users overnight specially when the competition among the casino is huge. The marketing dept. has to manage the budget and at the same time make sure that there is expected level of ROI on marketing campaigns.
I think that's what the Betkin campaign manager wants to implement right now. Even though there are not many participants in their 1 week campaign, the manager chooses more participants with low pay. Nothing is wrong with that, as long as the participants don't mind it.
But if they want to continue the campaign or launch another campaign. It will be more important for them to provide something interesting for new users. If they don't provide an interesting promo combined with the campaign, it will be difficult to get new active users. After all, they are new, and of course, have more challenges to compete in the market.