there are market structures where all the businesses in same location sales same kind of commodity which opens them up to real competition but yet each individual is still able to make sales and remain in business for a long time. Competition is a must in business regardless of your location and your sales strategy. it is the recognition that in the midst of the competition, getting buyers that will prefer to buy from you because of something that is unique about you helps you to manage and deal with your competitors in a good way.

it is not all about trying to pull the next person down so as to reduce your competitors that gives you the chance of having more sales, building a brand that speaks for itself even i the midst of the competition makes you stand tall as though there is not a single competitor.