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Having a business is more than a challenge rather than an opportunity, since you have to prove to yourself and even to your business partner if you have one that business isn’t just a matter of capital but it means more than that, it’s about finding means to be successful and profitable even when competition is tight and stiff.
Every successful business has its own character. You may be familiar with the iPhone, Rolex, Tesla. They offer something different not just selling the products they produce.
What do they sell to market consumers all over the world? not goods but benefits, style, convenience and future.
It's a long story if we discuss business issues. The point is only one, if you only think about using it without thinking about how to develop it, it's just wishful thinking.