The most important for marketing agency to provide such kind of services for cryptocurrency startups that they will be able to collect the necessary sum of money to archive the necessary for them results for the future development.
Every product must have its own user and cryptocurrency startups must find their own users. To do this it is necessary to have its own community and CTM marketing agency allows to find such community and organize it. It helps to attract new users to the community of cryptocurrency startup.
As for me I think that a lot depends not only CTM marketing agency but on the product itself. First of all it is necessary to create good and interesting product and then to promote it.