They need motivations and connections or someone that would teach them.
No matter how much we want to help people if they don't want it then it is just useless.
Some people are already contented with how they live and those kind of people would just ignore opportunity to have a better life.
Yes, as it was said - there are elders and the ones that are the heads of the communities, and the hearts of people are in their hands, so to speak. So if you convince him that it would benefit the community, than the work wouldn't be done in vain.