The crypto casino space is full of so many competitors, some of which are old and fully established. It looks pretty scary and so hard for a casino that is just getting started but growing into a big brand is possible.
A casino has to try to be unique a bit, make attractive and promotions, give unique services among other things. I have seen some casinos grow over the years, getting newly launched here. I think consistency also matters a lot when a brand is to grow just to make sure the old loyal customers keep around.