What can make a person business stand out is by
1) creating awearness, by making advertisment and promotional offers to attract customer.
2) making your product unique, when your product is unique from others, they will find you.
3) having a good customer relationship with customers
4) trying to know what your customer needs.
5) making sure customer are always satisfied by your service and not displeased.

With this little strategies,  you can do well in a competitive market.