They still haven't defined their self that they get carried away by social media. You should just identify your support systems, know what you are doing on social media, and just mind your business because everyone is busy with their stuff.
As a matter of fact, many times people look like having different personalities within themselves.
When you know someone in real life and you also follow them on social media, you may observe massive differences between the two ways that they look and talk.
Social media is nothing but their fantasy world, 99% of the smile, happiness, celebration on the social media are just done to get the attention, likes, comments. People crave attention so much and will to do anything for that, even read someone got so obsessed with live and to become viral took their life on YouTube live streaming and in the end it's just scripted one to become popular.
People lost their shit, men lost the trust in marriages, parents scroll and swipe instead of looking their kids, we are really doomed.