Google and TikTok may seem free, but every click and scroll you make gets packaged into a "user profile" and sold to advertisers. Take Facebook, for example—it makes about $50 per user per year just from their data. In the internet age, if you're not paying for the product, you are the product.
sadly active users of social media such as facebook, tiktok and other popular ones do not really care about their privacy data, currently there are several decentralized but unattractive social media platforms on the market.
I have been using duckduckgo since there was news that google was selling data to advertisers (sounds like a conspiracy), people who do not respect their privacy are delicious food for capitalists.