In many industries and fields, speaking the truth isn't well-received because lies align with the beliefs of the masses and serve the interests of those in power.
All lies comes to an end
The truth lasts forever (Simon sink)
That's true. Lies don't hide forever , later on it will be open and people will know the truth, the truth will always be truth and will last forever. People will always lie because of their interests of what they want to gain and wany thing about lies is that it will always bring a bad reputation. It is impossible to build reputation with lies. Standing for the truth always will always bring good value.