A rebranded project is where you canvassing for the interest of investors into? Lol. What makes you think it wouldn't go back dead in its former state as it were before it got rebranded?
You even comparing this shill to bitcoin is just crazy because for a project that hasn't equally shown any sign of having a potential to rely on after a long dead period, you're already hyping it to possibly get to the level of bitcoin. I can see a rug pull waiting to happen instead, by having it listed in an exchange doesn't make it unique as we've before now seen many projects dump on its investors even after listing.
It totally will go back to being a terrible project overnight quickly, there is just no need to make this work at all. I get that it may not be all that complicated for some people to see this, but there are newbies who do not know more about this so they make mistakes without a doubt. Obviously it is a tough situation to be in and when you lose all your project because of something, you want to make more of it but the ending isn't what we are dealing with here, we need to just look for further profiting with something else.
Devs who fail once, want to try it again, almost every failed dev, will do another one and try to avoid first ones mistakes, but usually it will end up with a terrible result and won't make them any profit.