You can feel so good while gambling and winning. This makes you think you are good and later losses will begin. You will continue to gamble and continue to lose. Funding your gambling account more. You will later calm down after all the coins you have in your wallet or the money you have in bank are all gone. This will definitely happen to addicts but probably it can happen to newbie gamblers.
Absolutely the feeling of gambling and winning seems to one like an achievement especially the addicted gamblers, it's always expected of them that they sure have a win when they gamble and it makes them feel so good. But then gambling is no respecter of anyone just as you may be feeling good in some occasions you might tend to lose and feel bad for it and this is where chasing of loses comes in and they can go as far as wanting to recover it which in turn results to them finding it difficult to turn back or quit gambling, and at some point some may tend to borrow or take some irresistible risk just to keep up gambling habits which is bad for them in the long run.