Something that should be their strength is becoming their fear.
Its volatility comes with an advantage, aka the buying power or buying opportunity.
Many would under natural circumstances entertain this sort of fear when they are not really rooted in the ideology that brought about Bitcoin. That’s in the sense that, no one would appreciate having to buy a coin at let’s say 1BTC / $85k and then come back to see it at 1 BTC / $78k. Somehow, it hurts and brings with it the idea of a loss which would scare many but,
The investing mind and someone with a little more knowledge would know it is the shift to balance with inflow and outflow of coins by investors.