The first rule of investing is this;

- Do not invest in what you don't know.

And that's why everything we invest in that we don't know leads to actual losses from just being potential losses. Those who have seen how Bitcoin works and understand it the way it is are the ones who decided to hold it for the long term. But it doesn't mean that the short-term folks don't understand it, they just chose the shorter path and they might be back for long-term holding too once they have profited from it. So, going back to the first rule, an ignorant investor is bound to losses.