Even the wealthy can't escape their craving for attention, and charity is their most "cost-effective" tool. After all, a donation leads to endless media exposure, and their public image skyrockets. On the other hand, it is precisely because of these celebrity stunts that the public’s focus is drawn to distant social issues.
Of course, by raising their personal image, rich people get to know more people without having to spend more money, they do various ways to attract people's sympathy, I think celebrities have found an easier way to achieve their desires and their impression is very big among certain people, to always be the center of attention and they are remembered for the behavior they do.