The undeniable fact in this case is that they are always the pioneers but they are also supported by several forces including the media and a large number of followers so that in the end what is done always triggers extraordinary interest and hype because they know how it works and manage to take advantage of it.
We see when Elon speaks, even if he speaks nonsense it will still be heard because apart from the wealth that can support the words he does, the popularity he has will also remain a condition where it will be profitable considering that sometimes when the followers have joined the hype he did then it is certain that whatever he says will always be followed as a form of wanting to take advantage of the momentum that exists.
But it cannot be denied that it is with people like Elon who have power with their wealth and popularity that they are able to create a different condition including the introduction of bitcoin to the wider world even though I don't like Elon's personality with all the controversies he always does but it cannot be denied that for now he is one of the influencers who is able to mobilize his followers.
They have much support from media and many followers which helps create much interest and excitement around what they do. When Elon Musk talks people listen carefully even if what he says does not always make sense. His wealth and popularity make him very influential and people mostly expect him to say something important. Sometimes his followers get excited and start paying even more attention to what he says. By the way Elon Musk can be controversial figure it is hard to deny his influence. He has helped make cryptocurrencies like Bitcoin more popular. As well known and wealthy person Elon Musk has power to shape what people think and get his followers to take action.