During this period, exchanges typically organize events that can be rewarding if you know how to trade or identify promising projects for short-term price movements.
The price movement is the only actionable feature in the market. There are more events in the market, everyone sticking to one inother to get a reward for themselves so it's good thing. Exchanges privatized and capitalized on growing their community in the crypto market. They're just here to gather the vast numbers of sign-ups and this is rewarding for the exchange. On the other hand, we ought to be extremely careful not to fall into the hands of scamming projects, we might never recover from most of these scams, so prevention is better than cure.