For some reason it leaves a bad taste in my mouth--probably because IMO it goes against what bitcoin was created for, i.e., money for the people and not some ploy to keep a dying video game retailer relevant and solvent.
It is actually money that is censorship resistant and out of anyone's control, rather than money for the 'people', so we cannot control who's going to use BTC. I don't think that anyone or institutions investing in BTC goes against what BTC is created for, it is money that can be adopted by anyone, so if Satoshi created it that way, they knew that anyone, including institutions could adopt it, and that is what is happening.