Re: 🔥WNF.ONE – Hype in 24 Hours, Pay Only for Results [Cases Inside]
Mars4: A Mars Metaverse with Yield-Bearing NFTs
Not Investment Advice. DYOR.
Project Overview
Mars4 is a blockchain-based metaverse game featuring Play-to-Earn (P2E) mechanics on a virtual Mars.
Users can buy NFT land plots, explore them, build structures, and monetize via the MARS4 token.
NASA data is used to create a geographically precise 3D map of Mars, making Mars4 unique
in the metaverse and crypto-gaming scene.
Targeting crypto-enthusiasts, gamers, and investors, the project stands out with its blend of innovation,
passive income potential, and strong community engagement.
Initial Conditions & Budget
At launch in mid-2021, Mars4 already had a basic site (mars4.me) and a modest community
of ~10,000 members on Telegram and Discord. Reputation was neutral (early-stage visibility),
and the product was still in development (demo not yet live; NFT sales unstarted).
The marketing budget was around $500,000, allocated across various shilling channels and listing options.
Goals & KPIs
Strategy & Tools
We recognized that building credibility in the crypto scene was essential, given fierce competition among metaverse projects.
Without a solid exchange listing, interest could drop off quickly, so we kicked off with private sales and announcements for audience warming,
then secured a KuCoin listing to bolster liquidity and draw in more investors.
Influencer and native shilling on social platforms amplified this effect, while DM shilling handled precise conversions.
Simultaneously, we launched spam-shilling for broad reach and airdrops to reel in new users,
whom we could later convert into NFT buyers. The demo release served as the final hook to retain the audience and showcase Mars4’s true value.
The logic was simple: reach → trust → conversion.
Math & Implementation
Spam Shilling
Native Shilling
DM Shilling
Influencers
KuCoin Listing
Airdrop
Unexpected Issues & Solutions
Demo Game Delay
Situation: The June 2022 demo (listed on DappRadar) got postponed due to technical fixes, sparking community frustration in Discord.
Solution: We quickly organized a YouTube AMA, explained the delay, and gave bonus tokens to active members.
Upside: 80% retention and boosted loyalty via transparency.
Airdrop Dumping
Situation: After the Dec 2021 airdrop, some users sold tokens en masse, briefly driving down the price.
Solution: We intensified native shilling on X and Reddit, plus engaged influencers to restore trust.
Upside: Price stabilized; new Reddit posts pulled in fresh faces.
Results & Takeaways
Still, the overall results were impressive.
Team & Partnerships
We collaborated closely with Mars4’s internal team, responsible for game dev and tokenomics. Partnerships with Illuvium, Polygon,
and DWF Labs (Cointelegraph) provided technical foundations and funding, while our shilling and listing expertise tied it all into an effective strategy.
Not Investment Advice. DYOR.
Project Overview
Mars4 is a blockchain-based metaverse game featuring Play-to-Earn (P2E) mechanics on a virtual Mars.
Users can buy NFT land plots, explore them, build structures, and monetize via the MARS4 token.
NASA data is used to create a geographically precise 3D map of Mars, making Mars4 unique
in the metaverse and crypto-gaming scene.
Targeting crypto-enthusiasts, gamers, and investors, the project stands out with its blend of innovation,
passive income potential, and strong community engagement.
Initial Conditions & Budget
At launch in mid-2021, Mars4 already had a basic site (mars4.me) and a modest community
of ~10,000 members on Telegram and Discord. Reputation was neutral (early-stage visibility),
and the product was still in development (demo not yet live; NFT sales unstarted).
The marketing budget was around $500,000, allocated across various shilling channels and listing options.
Goals & KPIs
- Community Growth: +50k on X, Telegram, Discord
- NFT
Sales: 10,000 plots in the first year - Reach: 1M+ views via articles and influencers
- Major Exchange Listing (e.g., KuCoin)
Strategy & Tools
We recognized that building credibility in the crypto scene was essential, given fierce competition among metaverse projects.
Without a solid exchange listing, interest could drop off quickly, so we kicked off with private sales and announcements for audience warming,
then secured a KuCoin listing to bolster liquidity and draw in more investors.
Influencer and native shilling on social platforms amplified this effect, while DM shilling handled precise conversions.
Simultaneously, we launched spam-shilling for broad reach and airdrops to reel in new users,
whom we could later convert into NFT buyers. The demo release served as the final hook to retain the audience and showcase Mars4’s true value.
The logic was simple: reach → trust → conversion.
Math & Implementation
Spam Shilling
- Where: Posts on X, Telegram channels, Reddit (e.g. r/Mars4)
- Volume: ~200 posts (July–Sept 2021)
- Budget: $10,000 (placements + bots)
- Result: +15,000 subs on Telegram, ~300k total reach
- Example: Private sale announcement (CryptoNews)
Native Shilling
- Where: X, Discord, Reddit
- Volume: 3 managers, 50+ posts/month (July 2021–June 2022)
- Budget: $15,000 (salaries + moderation)
- Outcome: 500 leads (CPL ~$30), Discord up to 32k users
- Example: Demo-game post on Reddit
DM Shilling
- Volume: 2,000 messages in Telegram & Discord during listing (March 2022)
- Conversion: 5% (~100 token/NFT purchases)
- Budget: $5,000 for managers
- Cost per dialog: ~$2.5
- Example: Post-airdrop invites to the community
Influencers
- Volume: 10 posts/videos on YouTube, X (e.g. trailer)
- Reach: 500k audience
- Budget: $50,000 total ($5k/post)
- Result: +20k views, 2k new users
- Example: Ecosystem video on YouTube
KuCoin Listing
- When: March 2022
- Why: Boost liquidity & trust
- Budget: $200,000 (listing + promo)
- Outcome:
BeInCrypto article, +10k new traders
Airdrop
- When: December 2021
- Amount: 133,000 MARS4 tokens
- Budget: $20,000 (organization + tokens)
Result: 500+ participants, Medium post coverage
Unexpected Issues & Solutions
Demo Game Delay
Situation: The June 2022 demo (listed on DappRadar) got postponed due to technical fixes, sparking community frustration in Discord.
Solution: We quickly organized a YouTube AMA, explained the delay, and gave bonus tokens to active members.
Upside: 80% retention and boosted loyalty via transparency.
Airdrop Dumping
Situation: After the Dec 2021 airdrop, some users sold tokens en masse, briefly driving down the price.
Solution: We intensified native shilling on X and Reddit, plus engaged influencers to restore trust.
Upside: Price stabilized; new Reddit posts pulled in fresh faces.
Results & Takeaways
- Subscriber Growth: 90k on Telegram, 43.9k on X, 32k on Discord (exceeding KPI by 80%)
- NFT Sales:
60k plots in the first year (6x target), $250k in a single day (CryptoNews) - Media Reach:
2M+ views from articles/videos (double the goal) - Brand Recognition: Mentioned on major outlets (e.g. Bitcoin.com)
Still, the overall results were impressive.
Team & Partnerships
We collaborated closely with Mars4’s internal team, responsible for game dev and tokenomics. Partnerships with Illuvium, Polygon,
and DWF Labs (Cointelegraph) provided technical foundations and funding, while our shilling and listing expertise tied it all into an effective strategy.