Bitcci: Revolutionizing the Adult Entertainment Industry with Blockchain
Not Investment Advice. DYOR.
Project Overview
Bitcci is a blockchain project launched in 2017 by Christoph Elbert, aiming to revolutionize the adult
 entertainment industry by making it safer, more transparent, and decentralized. The project offers an
ecosystem where the bitcci.cash token is used for payments, ensuring anonymity and secure transactions.
Targeting crypto-enthusiasts and industry participants seeking innovative solutions, Bitcci stands out with its unique
approach to tokenization and its focus on privacy and trust.



Initial Conditions & Budget
At its inception in 2017, Bitcci started with a modest budget of just $5000.
By 2021, the project had a basic website and a small community but lacked widespread recognition.
Based in Switzerland and Liechtenstein, the team leveraged access to crypto-friendly regions to build their foundation.
 The marketing budget grew over time, eventually reaching an estimated $325,000 by 2022, allocated across various promotional channels.

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Goals & KPIs

• Community Growth: Expand Telegram and other platforms by 10,000+ members
• Token Sales: Attract 2,000+ token holders via ICO and IEO
• Reach: 500k+ views through media and campaigns
• Partnerships: Secure 5+ strategic partnerships (e.g., saunas, blockchain organizations)

Strategy & Tools
We identified that establishing trust in a controversial industry was key, given the challenges of
promoting an adult entertainment project. Bitcci employed a multi-channel approach to create a funnel: starting with
awareness through street posters and press releases, building interest via partnerships and bitcci TV,
driving consideration with affiliate programs and airdrops, and securing conversions through token sales.
Retention was achieved through community updates and ecosystem development.
The logic was clear: awareness → interest → conversion → retention.


Math & Implementation 

Street Advertising

• Where: Crypto Valley, Switzerland
• Volume: 200+ posters (August 2021)
• Budget: $50,000 (estimated)
• Result: 80,000+ daily page views, attracted influencers and partners
• Example: Campaign coverage on bitcci Blog

Press Releases

• Where: NewsBTC, CryptoGlobe, CoinQuora
• Volume: 5+ publications (2021–2022)
• Budget: $10,000 (estimated)
• Outcome: 5,000+ token holders engaged, 100k+ reach
• Example: “bitcci Runs Token Sale and Lists on P2PB2B” on NewsBTC

bitcci TV

• Where: YouTube, bitcci.com
• Volume: Bi-weekly broadcasts (2022 onward)
• Budget: $30,000 (estimated)
• Result: Increased engagement, thousands of video views
• Example: “bitcci.TV - Anchorwoman Cattaleeya” video

Affiliate Program

• Volume: 25% commission for referrals (from 100 CHF investment)
• Conversion: Attracted new investors via referrals
• Budget: $5,000 (estimated)
• Cost per Referral: ~$10
• Example: Affiliate program launch (March 2022)

Partnerships

• Where: 4–5 saunas in Switzerland, European blockchain organizations
• Budget: $20,000 (estimated)
• Result: Enhanced trust and reputation
• Example: bitcci Club software integration with Swiss saunas

Token Sale (ICO/IEO)

• When: ICO (July 2021–April 2022), IEO on P2PB2B (March 2022)
• Why: Raise funds and attract token holders
• Budget: $200,000 (estimated)
• Outcome: Raised $7.5M, 2,000+ token holders

Airdrop

• When: 2021–2022
• Amount: 1,000,000 BITCCI tokens
• Budget: $10,000 (estimated)
• Result: Attracted new users, increased community engagement

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Unexpected Issues & Solutions 

Industry Controversy
Situation: Operating in the adult entertainment industry limited some promotional channels due to stigma.
Solution: Bitcci focused on crypto-friendly regions like Switzerland and Liechtenstein, targeting niche audiences.
Upside: Overcame barriers, built a loyal user base in supportive markets. 

Street Campaign Success
Situation: The 2021 street poster campaign unexpectedly attracted more influencers and partners than anticipated.
Solution: Leveraged this momentum to secure additional collaborations and amplify reach.
Upside: Opened new partnership opportunities, boosting visibility.




Results & Takeaways

• Token Holders: 2,000+ holders, $7.5M raised via ICO
• Media Reach: 500k+ views from articles and campaigns
• Partnerships: Secured collaborations with 4–5 Swiss saunas and European blockchain organizations
• Brand Recognition: Featured on NewsBTC, CryptoGlobe, and other outlets

We fully met (and exceeded) the KPIs. In hindsight, engaging more influencers earlier could have accelerated growth further.
Nevertheless, the results were impressive for a project in a challenging industry.

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Team & Partnerships
We worked closely with Bitcci’s internal team, responsible for ecosystem development and tokenomics.
 Partnerships with Swiss saunas and European blockchain organizations provided credibility and infrastructure,
while our expertise in shilling and token sales tied everything into an effective strategy.