But if Sporting is ready to accept the price below €60m, I assume Arsenal will sign him as quick as possible. We know that Arsenal is in a crisis of a striker, they are in urgent for a new striker. Viktor Gyökeres looks very suitable player for that position now.
If the news is true, I'm sure this is a tactic to attract interest from more parties to get the best deal for him. I wouldn't be surprised if Sporting will ask for an additional clause like Champions League qualification to push his price up, so the asking price means little over the whole transfer discussion. I mean, let's say Arsenal bid him for 60 million. I don't think it will deter other clubs to bid 61 or even go as far as 85 as initially rumoured.
Slightly off-topic, but it reminds me that MSRP shared by companies like AMD or Nvidia means nothing because the street price is ridiculously high because the demand for GPU is high. I think we can see the same thing with the football transfer market, especially for a striker. CMIIW.