My friend invested $100 in the TRUMP token, which was worth $56 at the time. However, he was optimistic that the token would soar to more than $500 before the election.
Well lets just say he was thriving based on self sensation estimating potential values of the coin without being sure of the coin market liquidation may become in the future.
It's really hard to determine a reliable potential values of a coin when it hasn't officially been listed in the exchange.
So I think that your friend was really dreaming with the expectation. As much as I know, the $trump coin accumulated values around the corners of president Trumps inauguration after the US election.
So your friend was only anticipating and was ignorant to understand how easily manipulative meme coins could be.