I think he is also wasting his time but he knows what he is doing. This is bring a lot of attention to him from the public and the whole world. It is going to be such a hot topic that everyone would want to know about it. I think also that there may be some financial gain for him. He comes popular, even if he loses, you know he's going to write a book about the expereince and get a good publisher to publish it and he will go on book tours and start to get royalties from its sales.