I can't remember about that with Binance but it's maybe the binance bet or the same name that it has got. What I've thought of it when shield mentions it as a casino is our feeling that going on with Binance as an exchange and trades there is like a gamble to us. I think there is no problem if betfury will make a service as an exchange through their own platform. Not entirely going to be an exchange platform but just an added service so there won't be a regulatory pressure to it because they won't make that much money having it but only for users ease to exchange.
As far as I remember they have partner casino but not actually owned by them. Also this topic has been discussed before and maybe you didn't see it or just forget about the existence of this thread here check this guys
https://bitcointalk.org/index.php?topic=5287264.0I think that I've seen that before but I have forgotten wholly its existence and thanks for providing that link.
Maybe the failure of that casino is the reason on why their partnership has end up. Also there's really nothing wrong if Betfury would also act as an exchange since this is favorable to their gamblers since what they need is already there and they don't need to go on other platform just to swap their coins or tokens.
They don't need to act as an exchange but just have to add an integral swap exchange for faster swapping for the players. If they don't like to withdraw/deposit into their own coin, then they're free to swap it quickly through that added feature. Well, betfury still knows what's best for them since they also have their own token for it. It might make things easier for both users and owners.