The media does as per what the governments want them. Good news in times of high prices and bad news during the stagnant times like at present.
For someone new to crypto, a bigger picture explanation is necessary. How the market has moved over the years since it was started and how new affects the market or not. No one should think that bitcoin is a cult and is being inorganically being inflated in price for suckers to buy at high.
For this reason keep the talk neutral even if it means the person in front of you might move away - they will come back sometime in future.
It's about the perception of FOMO / FUD. The person who has enough experience and knowledge won't fall off due to the news saying "it's over, the run is going to end in 3..2..1..

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