Re: 🔥WNF.ONE – Hype in 24 Hours, Pay Only for Results [Cases Inside]
WNF × IguVerse
January 2023 → November 2023
Not Investment Advice. DYOR.
1. Backstory
IguVerse wanted to turn pet photos + daily walks into on‑chain rewards. Product was ready, token launch schedule was tight, but the team lacked firepower in earned media and influencer ops.
WNF came in as growth mercenaries: we ran the influencer, media & UGC tracks, plus creative advisory. Roughly 30 % of the overall marketing stack lived with us; the rest was handled by IguVerse’s in‑house crew and two minor agencies.
2. What We Did — and How the Token Reacted
• IDO warm‑up (23‑30 Jan 2023). 25 teaser threads from Twitter KOLs like @cryptogems555 and @AltCryptoGems, six Reddit / Bitcointalk seed posts and a Discord meme raid.
Spend ≈ $38 k. IGU leapt from $0.05 to $0.24 in 24 h (+380 %).
• CEX listing blitz (13‑17 Feb 2023). 42 tweets dropped in an 18‑hour fuse, twelve paid press releases (Yahoo Finance, Business Insider, Cointelegraph) and three AMAs with OKX, Gate and KuCoin.
Budget ≈ $112 k. Price rocketed from $0.42 to its $1.74 ATH (+310 %).
• Post‑listing UGC push (Mar – Apr 2023). TikTok #MyPetIGU challenge with 12 mid‑tier pet creators plus meme raids across 45 Telegram chats.
Outlay ≈ $27 k. IGU cooled from $1.10 to $0.90 (‑18 %) while the broad crypto market slid 32 %.
• DWF Labs reveal (8 May 2023). Co‑tweet with @DWFLabs, eighteen explainer threads from DeFi KOLs and a ghost‑written Medium deep dive.
Cost ≈ $19 k. Token bounced $0.48 → $0.67 (+39 % 24 h).
• Bybit ByVotes drive (5‑23 Nov 2023). Funnel visuals, nine media features and daily leaderboard tweets for ≈ $14 k.
IGU ticked $0.012 → $0.016 (+33 %), then drifted back once voting closed.
Total spend managed: roughly $210kacross five waves.
3. How We Built the Funnels
Influencer shilling (Twitter)
We mapped 70 Web3 KOLs, released 70 % of posts inside an ±18‑hour event window, the rest as echo. Mixed CTAs (exchange link, infographic, meme QT) drove 10.4 M impressions and 112 k wallets at ~$1.87 CAC.
Telegram pushes
Ninety trading chats grouped by geo; three‑step meme escalation (static → sticker → voice) over 72 h fed users into an in‑app “Add to watchlist” quest with 44 k completions.
TikTok / Shorts UGC
We supplied a filter + soundtrack, paid mid‑tier pet creators a flat fee plus $IGU bonus per 10 k views. 6.1 M views delivered 28 k installs at a $0.96 CPI.
4. KPI Scorecard
We aimed for 30 influencer posts, 10 tier‑1/2 media hits, 8 M unique reach and 90 k new wallets while capping CAC at $2.50.
Final counts: 40 posts, 12 media hits, 10.4 M reach, 112 k wallets and a $1.87 average CAC — beating every target by 20‑30 % and keeping cost 25 % under ceiling.
5. Lessons Learned
Rent‑a‑pump, build‑for‑stickiness. Listing hype disappears fast without token sinks.
Paid press converts when spiced with KOL quotes — articles pulled 2× CTR once influencers were embedded.
Meme kits beat bounties. Simple creative toolkits cut CPC three‑fold versus classic airdrops.
6. Credits
Growth Strategy — WNF Growth Desk
Influencer Ops — Nik K.
Media Relations — Kate S.
Creative & Motion — WNF Studio + Kefir
January 2023 → November 2023
Not Investment Advice. DYOR.
1. Backstory
IguVerse wanted to turn pet photos + daily walks into on‑chain rewards. Product was ready, token launch schedule was tight, but the team lacked firepower in earned media and influencer ops.
WNF came in as growth mercenaries: we ran the influencer, media & UGC tracks, plus creative advisory. Roughly 30 % of the overall marketing stack lived with us; the rest was handled by IguVerse’s in‑house crew and two minor agencies.
2. What We Did — and How the Token Reacted
• IDO warm‑up (23‑30 Jan 2023). 25 teaser threads from Twitter KOLs like @cryptogems555 and @AltCryptoGems, six Reddit / Bitcointalk seed posts and a Discord meme raid.
Spend ≈ $38 k. IGU leapt from $0.05 to $0.24 in 24 h (+380 %).
• CEX listing blitz (13‑17 Feb 2023). 42 tweets dropped in an 18‑hour fuse, twelve paid press releases (Yahoo Finance, Business Insider, Cointelegraph) and three AMAs with OKX, Gate and KuCoin.
Budget ≈ $112 k. Price rocketed from $0.42 to its $1.74 ATH (+310 %).
• Post‑listing UGC push (Mar – Apr 2023). TikTok #MyPetIGU challenge with 12 mid‑tier pet creators plus meme raids across 45 Telegram chats.
Outlay ≈ $27 k. IGU cooled from $1.10 to $0.90 (‑18 %) while the broad crypto market slid 32 %.
• DWF Labs reveal (8 May 2023). Co‑tweet with @DWFLabs, eighteen explainer threads from DeFi KOLs and a ghost‑written Medium deep dive.
Cost ≈ $19 k. Token bounced $0.48 → $0.67 (+39 % 24 h).
• Bybit ByVotes drive (5‑23 Nov 2023). Funnel visuals, nine media features and daily leaderboard tweets for ≈ $14 k.
IGU ticked $0.012 → $0.016 (+33 %), then drifted back once voting closed.
Total spend managed: roughly $210kacross five waves.
3. How We Built the Funnels
Influencer shilling (Twitter)
We mapped 70 Web3 KOLs, released 70 % of posts inside an ±18‑hour event window, the rest as echo. Mixed CTAs (exchange link, infographic, meme QT) drove 10.4 M impressions and 112 k wallets at ~$1.87 CAC.
Telegram pushes
Ninety trading chats grouped by geo; three‑step meme escalation (static → sticker → voice) over 72 h fed users into an in‑app “Add to watchlist” quest with 44 k completions.
TikTok / Shorts UGC
We supplied a filter + soundtrack, paid mid‑tier pet creators a flat fee plus $IGU bonus per 10 k views. 6.1 M views delivered 28 k installs at a $0.96 CPI.
4. KPI Scorecard
We aimed for 30 influencer posts, 10 tier‑1/2 media hits, 8 M unique reach and 90 k new wallets while capping CAC at $2.50.
Final counts: 40 posts, 12 media hits, 10.4 M reach, 112 k wallets and a $1.87 average CAC — beating every target by 20‑30 % and keeping cost 25 % under ceiling.
5. Lessons Learned
Rent‑a‑pump, build‑for‑stickiness. Listing hype disappears fast without token sinks.
Paid press converts when spiced with KOL quotes — articles pulled 2× CTR once influencers were embedded.
Meme kits beat bounties. Simple creative toolkits cut CPC three‑fold versus classic airdrops.
6. Credits
Growth Strategy — WNF Growth Desk
Influencer Ops — Nik K.
Media Relations — Kate S.
Creative & Motion — WNF Studio + Kefir