I think social media is still very much needed to drive crypto adoption, especially at a stage where the industry is still developing and education is still a big challenge.

Here are some reasons why social media is still relevant:

Mass and rapid education: Twitter (now X), YouTube, and TikTok are the main places people learn about DeFi, NFTs, blockchain, and crypto in general. Viral education can accelerate the understanding of the wider community.

Community and culture: Crypto is not just about technology, but about movements. Solid communities are formed on Discord, Telegram, Reddit, and X. Cultures like "gm", meme coins, or airdrop trends all live and thrive on social media.

Access to real-time information: Crypto projects, developers, and major investors often announce important news on social media before the official platform. Without social media, many users would miss the momentum.

KOL influence and trust-building: Influencers and key opinion leaders (KOLs) still play a big role in shaping public opinion and decisions. Without social platforms, this bridge of trust becomes much harder to build.

However, we must also be aware that social media is not without its problems: excessive hype, FOMO, and fraud also spread quickly. Therefore, healthy adoption still needs to be accompanied by proper education and a critical attitude.

The bottom line:
Yes, social media is still very important in the crypto adoption process—but we must also use it wisely. Because as powerful as technology is, it is still humans and their communities that drive adoption.