The question here is how do you relieve your excitement? Do you continue to play or do you stop there? The particular habit I observe in gamblers, professional or amateur, is that they are concerned about winning but do not feel the need to relieve their excitement. They are prepared to lose money and in the same way, they avoid limitations in order to earn money from gambling.
I feel excitement every time when I lose or keep winning. Do you also feel excitement when you win or when you lose?
I feel more excitement when I win, and I think majority of us here feel that. What we feel on losing is the mental trauma and that is the dangerous thing because at the back of your mind, you wanted to continue to play and bounce back. But at the same time, if you lose again then if might take a toll on you.
So I guess it's really better to tell yourself if you are winning, that you need to walk away and stop as you have already won and never chase bigger money as their is this house edge that we all know.
Just enjoy the game, have the adrenaline rush, but at the same time be discipline.