And that seems so strange to me. I don't know what it is (EDIT: what made Starbucks so successful), but from all Starbucks i went to in the US and Europe, i was never excited by the taste of it.
Even at my mothers house, she's a Nespresso user, i choose almost every unfavored coffee over Starbucks', but only if there are no more Illy capsules left.
I also tell her constantly: If you want me to visit you, make sure you have the caps by Illy at home.

Lots of people are over Starbucks here. They're basically a 'lifestyle' brand. Largely about walking through the office with a paper cup that advertises you can afford overpriced coffees.