Everyone has personal Bitcoin plans. Some people have decided to sell their Bitcoin at a particular price. Maybe they needed to sell to enable them to take care of certain needs or investments. I know people who needed to sell their Bitcoin because they wanted to buy a house or start a business.
My advice is that don't sell because of FUD. People are always willing to buy your coins at any price. Only sell based on your plans. Except if you intend for your family to inherit Bitcoin, you will have to sell it one day.
The core purpose of any investment is to gain profit that help in fulfilling financial needs in real life. There are situation when we are in dire need of money like paying of emergency medical bills or we are short of certain amount in buying a new house and so on. If we have Bitcoins then it's best to cash them out at such occasions rather then going for other options like taking loans from Banks. There is no benefit of HODLing forever if we can't get any benefit from our Bitcoins during crucial times I mentioned above.