You're right that bitcoin investing isn't for just anyone. It's not only about thinking it's cool, you gotta stay on track, know it can be risky and not get too emotional. a bunch of people think it's as simple as giving up in a little box but that can make them expect way too much. i totally get why new investors feel swamped, the market can be so up and down! Maybe having a simple quiz to check if they're okay with risk or some basic learning stuff first could help them avoid freaking out and losing money.
To invest properly in BTC is to understand why it doesn't matter in the long run if we see a bit of red on the charts - the values that BTC upholds would propel it beyond what see now, adoption and price wise.
When we see that red especially big red on the chart, that will be the best time to buy. The Bitcoin price will be back to the high price and give us the profit. So that's why the investor willing to buy more and more to have many Bitcoins. Those new investor really need to learn more if they don't want to panic seeing the market moves into red.