Concerning the former part, it depends on what's considered as easy... There are a lot of local platforms ^{[some even have brick-and-mortar stores]} that can be used for selling Bitcoin, but it's the rules that make the whole process a bit tricky ^{[the legal route requires giving up a large portion of your privacy]}. Concerning the latter part, I never had any luck in persuading any of the sellers in the capital city, but in one of the cities that usually has a lot of tourists, I once managed to negotiate a slightly higher price ^{[in Bitcoin]} for a pair of shoes ^{[it's still too soon for such a thing to become the norm in my country]}.