Maybe they could add more utility to the token.
Like reducing swap fees for holders, withdrawal fees or even some kind of benefit for gamblers.
Maybe holders could win free spins or free bets based in the amount of token they have in stake. Those ideas could increase the price of the token
Creating more utility for BFG token will make it more interesting and result in new demand on the token. If they succeed in adding new utility, supply and demand principle will show its effect on BFG token very soon.
It must be considered carefully with effects on Betfurry business but buy back and burn program is one of potential choices. Stake is one of utility, and other utilities can be attached with given features for users on Betfurry casino bit it takes time for development, testing feature and security test as well as tokenomics and potential effects on their business money flow and treasury too.