The game revolves around luck, but the illusion of control is addictive. We start to think that we can “master chance,” as if it were possible to train ourselves to flip a coin. We have this tendency to look for patterns even when they don’t exist, because uncertainty bothers us, and then strategies, “infallible” methods, betting gurus emerge…

Maybe that’s what makes us keep betting. It would be really boring to sit around and just “press the button” to spin the reels of the slot machine, the roulette wheel, etc. We need to believe that we’re in control.