Rumble's (a video-sharing platform) CEO has stated in a tweet that the company will be releasing a non-custodial wallet for both bitcoin and stablecoins later this year (Q3) to compete with Coinbase:
https://x.com/chrispavlovski/status/1920587376126042424I'm not sure why "Coinbase" specifically? because the Coinbase non-custodial wallet is not really that great to start with and it's mainly focused on alts... but he might be referring to the exchange?
It's worth mentioning that the company bought 17.1M$ bitcoin for their treasury back in March and is planning to accumulate more in the future.