Who is getting paid for this transaction and why?
The topic title contains a clue. While the Merit Cycling Club is infamous for its alleged shenanigans taking place behind closed doors, on this particular point, there is transparency. This is an avatar campaign, nothing more. To the extent there
is anything more, nobody's getting paid for it (because if they were,
they'd have to pay
me).
I don't want to touch this with a 10 foot pole.