Well since I have multiple project ideas in mind, I think the best way to understand what fits what idea is to launch them on multiple chains. For now, I have funds on TON and SOL and two of my ideas will be running on them. For the next projects, I also considered Avalanche and Polygon.
What kind of audience you expect from Avalanche? Because from what i see, their trade volume isn't much from last 30 days.
Even SOL compared to ETH is ridiculously low, i would consider bitcoin if you don't mind PoW:

Imho only valid reason for moving to less popular chains is lack of competition, but then you are definitely missing out possibility of bigger markets as well.