Look around i have friends and people all around countries UK USA Europe Canada they all telling the same things the customer are king again.

Competation in any sectors are strong off course if it's not some big monolopoly institution.
But look the shops and many other services If it's not nessecary to pay and consume then customers rather don't spend money.

Where is money ? Off course in places where low taxes or no taxes If you start any business and even If your prices are high the people will be still spending and off course Dubai is one of the kind place like this where there is high cost services but still a lot buyers.