When you are trying to disrupt a service by not attacking the service itself, you attack pockets and procedures to it which I think it’s what this is about.
From what I read here, it doesn’t directly focus on Bitcoin but rather, crypto asset and its services which Bitcoin is inclusive. What would Bitcoin be without a high level of privacy for those who wish and want’s it. All these would end should users start transacting directly between themselves as that wouldn’t need the services of an exchange.