So just like we have seen a couple of weeks ago... A bunch of companies (Cantor Group, SoftBank and Tether/Bitfinex) launched  "TwentyOne":

https://bitcointalk.org/index.php?topic=5539468.msg65349810#msg65349810

A company for accumulating bitcoin and providing other bitcoin financial services.

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Today, "Nakamoto" with David Bailey as CEO is merging with KindlyMD (a healthcare data company) to start a bitcoin treasury:

https://www.theblock.co/post/353948/david-baileys-nakamoto-to-merge-with-kindlymd-raise-710-million-to-start-bitcoin-treasury-strategy

For those who don't know who David Bailey is, its the founder of "The Bitcoin Magazine" who's also behind The Bitcoin Conference event.